Every year, companies of all sizes up and down the country spend thousands of pounds on exhibition stands at a variety of venues.
Many exhibitors employ the services of professional set designers to ensure that their stand grabs the attention of passers-by.
What happens when these potential clients stop to look? What keeps them waiting for that few valuable minutes whilst an already
engaged salesperson deals with a client - a few brochures perhaps, maybe a laptop playing a simple powerpoint presentation?
Is that what you rely on? If so then maybe you're not getting as much out of your stand as you could. With a well placed plasma screen showing
potential customers a Business TV Programme about your company, its products and their benefits, you can effectively slow down the passing traffic.
The programme becomes another salesperson, giving you and your team a much better opportunity to close one conversation and to start another.
Live demonstrations of a product, are regularly used by exhibitors at shows. This is an excellent way of delivering a sales message and showing off a
products features and benefits. These live shows can attract good sized crowds, eager to see what is going on. It's somewhat surprising
to realise that many companies continue to use overhead mirrors as a means of ensuring that members of the audience at the back of a crowd
or with restricted viewing can see what is taking place.
Of course there is another way, "Live TV".
As you demo your product one or more of our cameraman films your every move, these "live" pictures are broadcast directly to strategically placed "TV" screens
providing your audience with a mix of high quality shots, including close-ups, add to this a "live" commentary and all of a sudden instead of a demo you have your own
TV Show, include some interviews with members of the audience and you have a "talk show" an altogether more exciting and rewarding experience for you and your